It’s just a head shot, so what?
You only get to make one first impression. Don’t let it cost you a job or a client. That’s throwing money in the garbage, and setting it on fire.
If you skimp out on something this simple, it could cause your future employer to pass you up, or prevent the next client from calling you. Imagine going into a restaurant and the menu is hand-written on cardboard and the tables all have metal folding chairs. Technically they could get the job done just fine, but would you stick around and eat there? Probably not.
What your headshot should be:
- well lit
- in focus
- centered around your face
- free of distracting patterns and colors
- sized for use (not stretched out to fit)
- in appropriate clothing for your job title
- recent (this is a big one!)
- clean and simple
What it should not be:
- cropped out of another photo
- in a dark room or in open sunlight
- from 10 years ago
- your entire body. It’s just a headshot.
- a selfie
- grainy and/or stretched to fit
- a photo of another photo
Presentation is everything in life and business.
Here is some factual data to back this up. According to Franchisehelp.com, in 2015, the beauty industry generated $56.2 BILLION in the US alone. And the Bureau of Labor Statistics is predicting a 10%-12% rise in employment in the beauty industry over the next 7 years. There are already 1 million people directly employed in the industry (hairdressers, manicurists, cosmetologists…). Not only is this an inarguable trend right now, it’s only going to get bigger.
Still don’t believe me? Forbes.com wrote this great article about the value of presentation. Click here to read it. Not only does looking sharp make you feel better and perform better, but others around you pick up on those vibes, and are more likely to trust you. So looking like a solid member of the team will actually make you a more trusted member of the team.
So what now?
Check out your resumé. Look at your LinkedIn profile. Do they accurately represent you and your level of professionalism?
Hiring a professional photographer doesn’t mean you’ll be eating ramen noodles all month. You can get a great headshot for $200-$300 here in the SF Bay Area. Just remember, you get what you pay for. Picking the cheapest guy on Groupon will get you a cheap looking photo, and then why bother? And the shoot itself should only last 30-45 minutes, so you won’t even have to take the day off work. It’s easier than you think.
And as always, if you have any further questions, just give me a call. I’m happy to help! (408) 679-0159